Crestgauge
A product site that explains parcel-level flood data to lenders, not hydrologists.
Client
Crestgauge
Industry
Software
Location
Baton Rouge, LA
Year
2026
Timeline
9 weeks
Services
Strategy, Design, Development, CMS
The job
Crestgauge sells flood-risk scores to community banks and regional insurers. Its old site was written by the people who built the model, and it read that way. Prospects booked demos just to find out what the product did.
What we built
A site organized around the three questions a loan officer asks about a property. A sample report sits right on the homepage, so anyone can read an actual score and the reasoning behind it before talking to sales. The methodology has its own section for underwriters who want to see how a score is built.
What changed
Demos now start with the prospect’s own parcels instead of a definition of base flood elevation. The research team publishes updates through the CMS without waiting on engineering.
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