DeadheadMillworks
An online shop for furniture made from cypress logs that sank in Louisiana rivers more than a century ago.
Client
Deadhead Millworks
Industry
Retail
Location
Ponchatoula, LA
Year
2025
Timeline
11 weeks
Services
Design, Development, E-commerce, CMS
The job
Walt Ancelet’s shop pulls old-growth cypress off river bottoms and turns it into tables, benches, and doors. Every slab is different, and the old site showed them all as one product with a phone number underneath.
What we built
A storefront where each finished piece gets its own page, its own photos, and the name of the river its log came from. Made-to-order work runs through a short form that asks for dimensions and a photo of the room. Shipping quotes appear before checkout, because nobody wants that surprise on a dining table.
What changed
Walt’s crew can list a new piece from a phone on the shop floor. Commission requests arrive with the measurements already attached.
They sent a list of every page before they sent an invoice. I have hired a lot of agencies, and that was new.
Walt Ancelet, Owner
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