Wren HillPediatrics

A clinic site parents can use at 2 a.m. without hunting for the nurse line.
Client
Wren Hill Pediatrics
Industry
Healthcare
Location
Birmingham, AL
Year
2024
Timeline
10 weeks
Services
Strategy, Design, Development, Accessibility

The job
Three offices, fourteen providers, and a site organized around the org chart. Parents had to read a paragraph to find out whether the clinic was open.


What we built
Hours, the nurse line, and same-day appointments sit at the top of every page. Common conditions get plain-language pages reviewed by the clinic’s own physicians. Every template was checked with screen readers and large text before visual design started.
What changed
Office staff update hours and provider schedules themselves. When flu clinics open, the homepage says so that same morning.

Our nurses update the site themselves now. Two years ago that sentence would have sounded ridiculous.
Dr. Simone Reed, Managing Partner
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