Process
2 min read
The page list comes first
Most projects we regret started with a mood board. The ones we still show started with a boring list.
What goes on the list
Each page gets one line: what it is for, who it is for, and what they should do next. A template that repeats, like a case study or a location, counts once, with a note on how many there will be.
What the list settles
The list is what the price is based on. It tells us how much design there is and how much content your team needs to gather. It also ends most arguments early. When someone asks for a new section in week five, we can look at the list together and decide what it replaces.
What you should do with it
Read it closely, because the price is built on it. If a page you need is missing, this is the cheapest moment to say so.
Why we write down every page before anyone opens a design tool.
Written by
Odile Fontenot
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The short version: write down every URL before you touch anything.
Migration
Write the homepage last
It is the hardest page on the site, and it gets easier once the others exist.
Content