Pricing
3 min read
What a $12,000 website actually includes
When someone asks what a website costs, the honest answer is a list. Here is what sits behind our starting price for a marketing website, and why each part is there.
Figuring out what to build
The first week goes to reading what you already have, talking to the people who answer your sales calls, and writing a page-by-page scope. Skip it and you pay for those same conversations in week six, once the layouts are already in motion.
Design and build
Most of the budget lands here: designing the homepage, turning it into a system for the other pages, and building all of it so it works on a phone and on an old laptop. Your content goes in early, because layouts that look fine with placeholder text have a way of falling apart with real words.
The parts nobody sees
Redirects from your old addresses. Forms that reach the right inbox. Analytics that count what you care about. Image handling that keeps pages fast. None of this comes up in a design review, and all of it comes up the week after launch if it was skipped.
What is not in that number
Professional photography, illustration, and writing from a blank page. Not every project needs them. When yours does, we list it in the scope and price it before you sign anything.
A line-by-line look at where the money goes on a typical marketing site.
Written by
Camille Arceneaux
Keep reading
The page list comes first
Why we write down every page before anyone opens a design tool.
Process
How to move a website without losing the URLs search engines know
The short version: write down every URL before you touch anything.
Migration
Write the homepage last
It is the hardest page on the site, and it gets easier once the others exist.
Content